Aims and Objectives of Apple and Mk Museum Essay Example

Aims and Objectives of Apple and Mk Museum Essay Example Aims and Objectives of Apple and Mk Museum Paper Aims and Objectives of Apple and Mk Museum Paper The two businesses I have chosen are Apple and Mk Museum because I have visited and done in-depth analysis of both businesses by you online sources which are located in my bibliography. As per doing my in-depth analysis I have come to knowledge about both businesses aims and objectives. My reasons for researching the businesses were that I wanted to know how the both became a business and how did they reach this level of popularity and success. My plan was basically carried out by mainly doing allot of research and looking for appropriate sources to help me gather information. But I mainly focused on finding out allot of information about the business and I found out that Apple was founded by a man called Steve wozniak and Steve Jobs. Apple was established on April 1, 1976 by Steve Jobs Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit. The Apple I went on sale in July 1976 and was market-priced at $666. 66 ($2,723 in 2012 dollars, adjusted for inflation. I have also found out that Apple operates in the secondary and tertiary sector and that it has been achieving its aims and objectives by revolutionising the phone market and providing the customers with new ways to connect with each other that no other business was doing by making new phones the company success went up by a lot as the new invention like the I phone 5 which with each sale has profited Apple with ? 400 which with all other products sales is made Apples sales worth more than all of Microsoft and12 Times the global market rate. Also by doing my research I have come to know about the business Mk Museum which is a charitable trust with the director of the museum Bill Griffiths and the rest volunteers in the business Bill Griffiths is the only one who gets paid and the money that pays him comes from the museum cafeteria and gift shop by getting therefore the is achieving its aims and objectives but also its purpose of the business is to provide new and effective ways of telling people about history which they are doing at the same time they operate in the tertiary sector . By comparing the aims and objectives I have come to know that there are a few similarities between them but they’re are not alike in business as they both have different way of connecting people as the museum connects people with the history and apple with phone market both good ways but it’s the aims and objectives of both businesses which are different because on one hand Apple want be the best renowned phone and tablets company but faces obstacles which are other phone and tablet companies and on the other hand Mk museum wants to attract new possibilities and customers to the business which are both achievable but the main similarities is that they both have other business rivals. The way the both were investigated is kind of similar as for Mk museum the information was right on the website and for Apple some was on the Apple website and some was located on different websites which are located in my bibliography. The competitors of the business Apple are other phone companies like Samsung for example who always try to compete with Apples new products but so far have failed as to the result of Apple unleashing there new product the I phone 5 which has mesmerised the nation as the Apples Iphone sales have gone up by 142% and still rising with new customers buying everyday and by doing this Apple has still managed to retain its old customer by giving the gift vouchers in the post and selling them good deals. This is helpful as the customers are getting something in return from the company as well as the purchased product this gets the customer to come again. Apples inventions make Apple millions every year and there profit margin keeps rising with every invention and the new Iphone 5 is very successful and has become a iconic phone name and legacy. Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. In order to promote the device, the company featured its debut at tech events and is highly advertised on the web and on television. On the other hand Mk Museums competitors are other museums located nearby or in the area itself that meaning that Mk Museum has to find new ways to attract customers and at the same time retain its customers as this is more difficult because the business rivals are located in the nearby or same area which means attracting customers is more harder as they have to engage in regular and different activities to attract the public which they are doing on a basic level. The aims and objectives are being met take Apple and its aims and objectives to† maximize profit† and â€Å"to be the dominant high-tech brand in the whole world† these are being met by retaining customers and developing new products staying unbeatable in the phone market and giving customer what they want and also showing customers that there are more incredible ways to connect to each other and also to connect to the world at the same time this being achieved as they keep modifying and releasing new products on regular time format this is attracting public attention which makes them want to see the product and engage them in what new software and apps and the capability of the phone itself is and not just adults the young generation are very enthusiastic about the new products and then make the parents buy them and show them how good they are. This is all done by selling new products at the price which suits Apple products are sold piece by piece this make the cu stomer buy accessories and other phone components this make Apple allot of money as this is partly the course of their success.